Ambition Nation Report 2018

16th January 2018

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In the second of a series of reports, finnCap and ExplainTheMarket have assessed how trends and attitudes across business leaders of the UK’s most exciting small and medium sized companies are changing and what will drive growth in 2018.

The latest report highlights the key issues and actions that UK SMEs will deal with in 2018. It finds that many important macro market developments are simply the latest developments of on-going and well-understood trends. The rise of social media, the continuous shifting of marketing budgets towards digital platforms and the way IT infrastructure costs are being reduced by cloud based architectures, are all trajectories that continue to feature.

The report finds that companies will be focussing on three things in 2018:

  • Hiring talent;
  • Increasing diversity in their workforce; and
  • Ensuring they are able to deal with the threat of cyber crime.

You can read the report in full here.

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