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Our report – PULSE – of our triannual QCA/BDO Small and Mid-Cap Sentiment is now out. While we continue to track key components of business sentiment this issue, we also asked for your views on corporate reputation and external shocks. Highlights from the results include:

  • Confidence in the UK economy and business prospects have fallen following a post-election uptick. 75% of small and mid-cap quoted companies are optimistic about the UK economy over the next 12 months, compared to 80% in our summer 2015 issue.
  • £19 million is at stake for an average-sized AIM quoted company when it faces a corporate reputation risk. Small and mid-cap quoted companies estimate that around 28% of their organisation’s market value is based on reputation.
  • The majority think that corporate reputation is important, but it is unclear what is being done to manage it. 79% of small and mid-cap quoted companies believe that corporate reputation is very important to their company. Fewer advisers (52%) think that this is the case. Furthermore, many advisers tell us that, despite companies believing it is important, very few companies have spent time considering corporate reputation in great detail.

Click here to download Issue 15 of PULSE (pdf)

Thank you to those that participated in the survey. We welcome your feedback on any aspects of the survey, the report, or relevant issues affecting the sector – please email us.

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