Communicating your Corporate Story (1 hr of CPD)

Free

Register for our webinar with experts Tori Cowley, Non-Executive Chair of Taylor Birchwood, an executive search business, and Hattie Dreyfus, Associate Partner at Hudson Sandler, for a refresher on corporate storytelling and tips on the media, investor relations and building the best website.

Event Details

Date: 10 March, 2025

Start time: 15:00 BST

End time: 16:00 BST

Venue: Online

Phone: +44 (0)20 7600 3745

Email: mail@theqca.com

SKU: QCAW100325 Categories: , Tags: ,

Join our webinar: Communicating your Corporate Story

How can quoted companies tell their story – and find an audience willing to listen? Sometimes simplifying what a growth stock does is the hard bit. Sometimes it’s grabbing the attention of journalists that have a completely different agenda. And then how to engage would-be investors who have numerous options for allocating their capital?

Featuring Tori Cowley, Taylor Birchwood, and Hattie Dreyfus, Hudson Sandler.

Date: Monday 10 March 2025

Time: 15:00 – 16:00 including Q&A

Webinar login details will be provided following booking.

Tori Cowley, Chair of Taylor Birchwood, an executive search business 

Tori Cowley is Chair of executive search business, Taylor Birchwood, having previously had an international career as a leading Corporate Affairs practitioner, sitting on the executive team of three large public companies.

Most recently she was Group Chief Communications Officer for Hong Kong & Exchanges and Clearing (HKEX), Asia’s largest stock market group where she was responsible for all aspects of Corporate Affairs, Strategic Communications, Brand, Sustainability and Philanthropy.

Prior to this, Tori was Group Head of Corporate Affairs and Investor Relations at Mitie plc, the UK-listed Facilities Management company; and before that, she was Group Head of Communications at London Stock Exchange Group, where she
was part of a team that undertook a wholesale transformation programme of the organisation.

Tori has overseen award-winning teams in Europe, Asia and the Americas and has won numerous accolades for branding, design, investor, crisis management and corporate communications. Tori is a former M&A investment banker and has also worked in
consultancy, including heading the SME practice for one of the UK’s leading communications firms. She has been a founder/trustee of three large corporate foundations, is a passionate advocate for diversity and has regularly been included in rankings of the world’s leading Corporate Affairs practitioners.

Tori is a Chartered Accountant, holds a BSc in Economics and is a graduate of the Corporate Affairs Academy at Said Business School, University of Oxford. She is a visiting lecturer at the University of Florida.

Hattie Dreyfus, Associate Partner, Hudson Sandler

Hattie is an associate partner at Hudson Sandler, a leading strategic communications consultancy. She has spent more than ten years in financial PR and corporate communications, providing counsel on reputation and issues management to private and listed companies in a range of sectors including consumer industries, TMT and professional services. She advises clients on financial calendar communications, corporate profile raising, M&A and transactions and has significant crisis and reputation management experience.