Since its launch in 2005, the Olswang Convergence Survey has been tracking and analysing the effects of convergence on consumers and on industry.
For this year’s report, we interviewed over 30 senior executives from across the technology, media and telecoms sectors, and we commissioned YouGov to conduct an online survey of more than 2,000 adult consumers.
Convergence means different things to different people. For our purposes, convergence is best defined by its effects, as we have previously articulated:
“Convergence means the technological developments which result in an enduser having much greater choice and control over his or her consumption of content in the home and/or on the move, such that he or she decides what to watch, when to watch it, and on what devices, rather than this being determined by technological constraints…for us, convergence is…increasingly about how well-informed consumers will use the functionality and content which is available to them across the full range of devices, platforms and services they own or receive.”
In this year’s report, we ask “Does it add up?” In particular does convergence deliver truly incremental value to those whose traditional revenue streams are threatened by new forms of distribution? And are we finally on the verge of a tipping point which will lead to a fundamental shift to IP-based exploitation, or does this remain a distant prospect?
Click here to read the full report.